Publishing In The New Era
Publishing books, comics and magazines used to take a lot of resources back in the day. It would often take years for a book to go from the idea stage to the hands of a reader. In the last century the process of getting publications produced was made easier by computers. Desktop publishing software and faster personal computers allowed the creative process to be realized at a lower cost and with less time to move from idea to the consumer.
This free guide will walk you through the necessary steps in creating a professional digital file of your book using Microsoft Word 2010 for quick upload to Kindle Direct Publishing.
These are the topics we’ll discuss:
• Before You Write
• Building the Front Matter of Your Book
• Building Your Table of Contents
• Preparing a Cover
• Finishing Your Book
• Uploading and Checking the Quality of Your Book
Rating: (out of reviews)
List Price: $ 0.00
Publishing and the new media explosion
The Internet has made the process even easier for those who wish to develop content for a target audience. Publishing books, comics and magazines no longer require a trip to the printer or even paper! The content producer can pull a team together and present their work in a variety of digital formats from video, audio and animation to good old fashioned words.
If you want to create your work of art in static pictures and post them on a blog you can so so with very little effort or cash outlay. WordPress or Joomla! content management systems are free to install and a basic server account might cost you less than a happy meal. Artists, writers and musicians around the world have utilized the Internet as their launching pad for their work but there is still one thing that has been elusive from the beginning and still escapes the majority of content creators; attracting an audience.
Publishing and content marketing challenges
Getting the right people to see your work and having your audience pass the word along is the most daunting prospect for creative people. Marketing and promotions is a separate discipline that is hardly ever mastered by the creative artist. Publishers often leave this aspect of the process to an entirely different team. Their expenses are often high and the timeline for getting the word out can usually be six to eight months before a book is presented to the public.
Even the most established publishing companies today will lean more heavily on its more well known properties to lead the way to prosperity. They make most of their money on solid well known authors and heavily favor those books because they can accurately forecast sales. New authors or those who have been seen as untested will get less of the marketing pie. This kind of thinking can lead to a self fulfilling prophesy. Of course the occasional break out project can take the publishing world by storm regardless of quality (see Fifty Shades of Gray).
The challenge for self publishers and new content creators is to determine the size of their prospective audience and how to reach them before diving into the work. If you are familiar with the type of person who will enjoy your work, take the time to find out who they are and how many are there. Be prepared to spend time and money on this part of the publishing process. It’s not as sexy as writing an erotic novel but by the time the novel is published, you’ll find selling it to be easy if you have an established audience waiting eagerly for the story.
The new normal in publishing ventures
Giants in the industry such as Hachette, HarperCollins, Macmillan,Penguin, Random House and Simon & Schuster are known in the publishing industry as the Big Six. No one in the industry anticipated the influence of Social Media, online marketing and social networking during the switch from print to pixels. Companies like Banes and Nobles, Scribners and the now defunct Borders Books were titans in the book selling business.
For years the advent of the e-book was being touted as the next big thing. It never happened and so the book publishers and distributors rested secure in their knowledge that all was well. They felt that they could ignore the inevitable for a few more years.
The age of Amazon
The billion dollar behemoth that took the world of consumer purchases into a new era had started in the book sales market. Amazon.com began selling online in 1995 and quickly took over several cherished markets; books, DVDs and music were available for purchase with rapid delivery by mail. Now of course books and music are delivered by the company in a variety of formats. The e-book is now as commonplace as music downloads. E-book readers such as the Kindle and the Nook started the revolution but anyone can access these digital treasures with a smart phone or tablet.
The Case for Book Distributors in the publishing world
Book distributors still make money and operate under the same business model they have always used from the beginning. There have been a lot of consolidation over the years but print is not dead. Among the most successful companies in the
U.S. are the following:
Baker and Taylor
Book Wholesalers, Inc., a division of Follett Corporation
Bud Plant Inc. (comics and other books)
Capital City Distribution (comics)
Diamond Comic Distributors (comics)
New Media/Irjax (acquired by Diamond)
Heroes World Distribution, now owned by Marvel Comics
Independent Publishers Group, owned by Chicago Review Press
Ingram Content Group
Koen Pacific, formerly Pacific Pipeline
National Book Network, owned by publisher Rowman & Littlefield
New Leaf Distributing Company
Perseus Books Group
Consortium Book Sales & Distribution (acquired by Perseus)
Publishers Group West (acquired by Perseus)
Send the Light
Small Press Distribution
The University of Chicago Press, distribution
There is quite a lot to learn about the publishing business if you intend to produce and distribute your creations in a variety of formats. The goal of the majority of authors is to see their work in the hands of fans. They want to be able to get feedback and compliments from people who love the material and are eager for more. If you want to be successful in the publishing arena you will need to get a clear picture of the process from start to finish. Even if you decide to hand over the reins of the publication to others, it will help you immeasurably to know how the sausage is made in the publishing world.